Case Study: Website and Social Media Manager at Atlanta Veterans Acupuncture Clinic

Job Title: Website and Social Media Manager

Company: Atlanta Veterans Acupuncture Clinic

Location: Atlanta, GA

Duration: July 2011 – July 2018

Background:
The Atlanta Veterans Acupuncture Clinic is a non-profit organization dedicated to providing free acupuncture treatments to U.S. Veterans, Active Duty Military, and their families in the Metro Atlanta area. The clinic aims to improve mental clarity, reduce anxiety and irritability, and enhance overall well-being through acupuncture and other holistic treatments.Responsibilities:

• Website Development and Launch:
  • Developed and launched the website for the Atlanta Veterans Acupuncture Clinic.
  • Designed and optimized the website to provide clear information about the clinic’s services, benefits, and how to schedule appointments.
  • Ensured the website was user-friendly and accessible to the target audience.
• Facebook Page Creation and Management:
  • Created and launched the Facebook page for the clinic, growing it to over 293 likes and 270 followers.
  • Managed the Facebook page remotely while overseas, ensuring consistent engagement and updates.
  • Developed and implemented a social media strategy to increase visibility, engagement, and community support.
• Remote Management:
  • Managed the Facebook page and provided ongoing support for four years while being overseas.
  • Remained on-call to address any issues or updates needed for the website and social media presence.
• Content Creation and Posting:
  • Created and posted content that highlighted the benefits of acupuncture, success stories, and upcoming events.
  • Utilized Facebook’s features such as posts, events, and groups to engage with the community and promote the clinic’s services.
• Community Engagement:
  • Engaged with followers by responding to comments, messages, and reviews on the Facebook page.
  • Fostered a community around the clinic by sharing relevant content, answering questions, and providing support.

Achievements:

• Growth of Social Media Presence:
  • Successfully grew the Facebook page to over 293 likes and 270 followers, increasing the clinic’s online visibility and community engagement.
  • Maintained a consistent and active presence on social media despite being overseas, ensuring the page remained relevant and engaging.
• Remote Management Success:
  • Effectively managed the website and social media remotely for four years, demonstrating adaptability and reliability.
  • Ensured seamless operations and continuous support for the clinic’s online presence.
• Ongoing Support:
  • Provided ongoing support until the clinic discontinued its services in 2018, ensuring a smooth transition and maintaining the online presence until the end.

Skills Used:

• Technical Skills: Proficiency in website development, social media management tools, and content creation software.
• Soft Skills: Strong communication and project management skills, ability to work independently and remotely, and excellent problem-solving abilities.
• Tools: Utilized tools such as WordPress for website development, Facebook Page Manager, and social media analytics tools.

Context:
Working at the Atlanta Veterans Acupuncture Clinic provided a unique opportunity to support a community-focused organization. The clinic’s mission to provide free acupuncture treatments to veterans and their families was both rewarding and challenging. Managing the website and social media remotely required strong organizational skills and the ability to adapt to changing circumstances. The team was collaborative, and we worked closely to ensure the success of the clinic’s online presence.

Why Hire Me for Contract Work?

If you’re looking for a seasoned professional to handle your website and social media management projects, here’s why I’m the right fit:

• Expertise in Digital Marketing: With experience in developing and managing websites and social media pages, I can ensure high-quality results and increased online visibility.
• Proven Track Record: My achievements at the Atlanta Veterans Acupuncture Clinic demonstrate my ability to grow and maintain an online presence, even while working remotely.
• Adaptability: I am well-versed in adapting to different environments and managing projects independently, ensuring flexibility and reliability.
• Strong Communication Skills: I excel in collaborating with teams and communicating complex ideas clearly, even in a remote setting.
• Innovation: I stay updated with the latest digital marketing techniques and tools, bringing innovative solutions to your projects.

Whether you need to develop a website, manage a social media presence, or provide ongoing support for your online platforms, I can deliver exceptional results. Let’s connect and discuss how I can help you achieve your digital marketing goals.