Case Study: Social Media and Event Marketing Specialist at Kajans Social Enterprise

Company: Kajans Social Enterprise

Location: Birmingham, England

Duration: August 2018 – September 2018

Background:
Kajans Social Enterprise is a community-focused organization in Birmingham, England, dedicated to supporting various social causes and community events. As a Social Media and Event Marketing Specialist, I was responsible for building and launching the organization’s Facebook page and promoting an upcoming event.Responsibilities:

• Building and Launching Facebook Page:
  • Successfully built and launched Kajans Social Enterprise’s Facebook page on short notice.
  • Created the page from scratch, optimizing it for engagement and ensuring all necessary information was accurately represented.
  • Utilized Facebook’s page creation tools and best practices for social media optimization to ensure a professional and engaging presence.
• Spearheading Facebook Event Marketing:
  • Spearheaded Facebook event marketing efforts for an upcoming event.
  • Created and managed targeted Facebook ad campaigns to generate interest and drive attendance.
  • Leveraged Facebook Ads Manager to target specific demographics, interests, and behaviors relevant to the event, ensuring maximum reach and engagement.
• Monitoring and Analyzing Campaign Performance:
  • Monitored and analyzed the performance of Facebook event marketing campaigns.
  • Used Facebook Insights to track engagement metrics such as likes, shares, comments, and event RSVPs.
  • Adjusted the marketing strategy based on the data to optimize results and improve engagement.

Achievements:

• Driving Event Engagement:
  • Successfully drove engagement for the event, attracting over 1,000 attendees.
  • This achievement was significant, especially given the short notice for building and launching the Facebook page and promoting the event.
  • The high attendance rate contributed to the overall success of the organization’s event and helped in building a stronger community around Kajans Social Enterprise.
• Generating Interest and Attendance:
  • Generated substantial interest and attendance through targeted Facebook campaigns.
  • The campaigns resulted in a notable increase in event page engagement and a significant rise in ticket sales or event registrations.
  • This success helped in achieving the organization’s goal of increasing event attendance and community engagement.
• Contributing to Event Success:
  • Contributed to the success of the organization’s event through effective Facebook event marketing.
  • The event received positive feedback from attendees, with a high satisfaction rate.
  • This success helped in establishing Kajans Social Enterprise as a prominent community organization in Birmingham.

Skills Used:

• Technical Skills: Proficiency in Facebook page creation and optimization, Facebook Ads Manager, and social media analytics tools.
• Soft Skills: Strong communication and project management skills, ability to work under tight deadlines, and excellent problem-solving abilities.
• Tools: Facebook, Facebook Ads Manager, Facebook Insights.

Context:
Working at Kajans Social Enterprise provided a dynamic environment where community engagement and event marketing were crucial. The team was collaborative, and we worked closely to ensure the success of the event. One of the key challenges was the short notice for building and launching the Facebook page, which required quick action and effective planning. The organization’s structure and the community’s needs demanded a flexible and adaptive approach to marketing and engagement.

Why Hire Me for Contract Work?

If you’re looking for a seasoned professional to handle your social media and event marketing projects, here’s why I’m the right fit:

• Expertise in Social Media Marketing: With experience in building and launching Facebook pages and managing successful event marketing campaigns, I can ensure high-quality results.
• Proven Track Record: My achievements at Kajans Social Enterprise demonstrate my ability to drive engagement, generate interest, and contribute to the success of events.
• Adaptability: I am well-versed in adapting marketing strategies to meet tight deadlines and specific goals, ensuring flexibility and reliability.
• Strong Communication Skills: I excel in collaborating with cross-functional teams and communicating complex ideas clearly.
• Innovation: I stay updated with the latest social media marketing techniques and tools, bringing innovative solutions to your projects.

Whether you need to build a social media presence, promote an event, or manage complex marketing campaigns, I can deliver exceptional results. Here are some additional strategies I would employ:

• Collaborate with Influencers: Identify influencers or industry experts whose audience aligns with your target attendees and partner with them to promote your event through sponsored posts, guest appearances, or endorsements5.
• Create Targeted Ads: Define your target audience based on demographics such as age, location, gender, and interests related to your event, and craft compelling ads tailored to resonate with this specific audience5.
• Encourage User-Generated Content: Run contests or giveaways that require participants to share their experiences, photos, or thoughts about the event to boost engagement and act as social proof5.
• Engage with Your Audience: Actively respond to comments and messages from attendees on your Facebook Event page to demonstrate dedication to creating a positive event experience5.

By leveraging these strategies and my experience, I can help you achieve your marketing goals and ensure the success of your events. Let’s connect and discuss how I can help you achieve your objectives.